Although DJ Khaled’s career has faced some struggles, many believe that his marketing techniques on his Snapchat revived his career. Khaled has worked with some of the most popular and talented people in the business, including Rihanna, Justin Bieber, Drake, and Chris Brown. He has also helped other artists break into the industry, including Lil’ Wayne. From New Orleans, Khaled got his start working as a radio personality.
This music producer and record label executive claim the reason for his success on the platform boils down to one thing: authenticity. However, it is not just his funny phrases (such as, “major key”) and jet ski rides through the coast of Miami that have made him so popular. DJ Khaled has become one of the most popular celebrities on Snapchat. DJ Khaled is the “King of Snapchat” so says Coca-Cola’s Senior VP for Content Emmanuel Seuge.
Through joining the craze, celebrities have become all the more accessible to their fans. Given Snapchat’s popularity, it is no surprise that many celebrities have joined the app in recent years. In fact, active Snapchat users open Snapchat 30 times per day. Unlike other forms of social media, Snapchat is quick, easy, and addictive. Snapchat is the go-to app if you are on the go for obvious reasons.